You know I'm totally going to get some pink ribbon stickers and put them on my cigarettes now, right?
My first response was "ah, come on, KFC. This is lame"
but then I thought about it. Raising money for breast cancer research is a great thing. Is it wrong for KFC to do something like this? No, but why would the Komen folks feel the need to tie their cause to KFC? Couldn't they find another way? I'm sure they could.
And why would KFC do something like this? Why couldn't they just donate the $8.5 million without making an ad campaign around it? Well, that obvious, because this is just another way to sell chicken.
Is it disingenuous for a company to make a donation only if you buy its product? If KFC really cares about this cause, just donate the $8.5 mill and be done with it.
I'm going to find out how much a bucket of chicken costs and make that donation directly to the Komen foundation. Heck, I'll even throw in an extra 50 cents. That's win/win. Breast cancer research wins and my heart and arteries win.
I grew up in KY. The cigarettes with the pink ribbon them totally would not surprise me. Incidently, Louisville is where KFC/YUM! Brands is headquartered.
...well, when you make all your money from selling deep fat fried dismembered chicken boobies...
Forget arteries, obesity is an independent risk factor for breast cancer...
@MS3 - Exactly!!!
@Chemgeek - Yes! If you're going to donate the $8.5 million, just do it.
@k8, @katydid13, @Kate from Iowa - I had no idea we had so many readers named "Kate."
...Camels for the cure?
Oh, brother. I'm not sure if it's because companies want to sort of pinkwash themselves as caring, or if it's just the trendy thing to do. Either way, it's getting a little out of hand.
I'll just be over here reading my Barbara Ehrenreich...
yeah, that was my thought too. "cure breast cancer by spreading obesity!"
makes no sense whatsoever re: what we know about diet and cancer.
still, you'd think there would be more research on obesity than there is. just sayin'.