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The Music of the Heart

By bioephemera on June 16, 2009.
i-7bcd6474c4db4c0a9cd7400b445ec61b-zko_heartbeat-550x362.jpg

A beautiful anatomical ad campaign for the Zurich orchestra, via fubiz via Notcot.

Of particular interest I think is this comment on the thread at fubiz, from kmaz: "Music, and overall classical music, plays on emotion, not on the nervous system. instead of putting the music emotion above all, it takes it down heavily and awkwardly, to tie it with simple physic reactions." Really? "Plays on emotion, not on the nervous system"? Pardon me, but to a neurobiologist, that dichotomy is nonsensical. Our emotions and our nervous systems are inextricably entwined. Further, the complex physics and biology that make our emotional response to music possible only make the power of music and art more amazing, not less. Kudos to the Zurich orchestra for appreciating that.

Tags
Artists & Art
design
Film, Video & Music
Medical Illustration and History
Science in Advertising

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