The environmental consequences of shopping catalogs have
been well
documented. For example, over eight million tons of trees are
consumed each year in the production of paper catalogs.
Now there is a website where you can go to opt out of them:
href="http://www.catalogchoice.org/#welcome">catalogchoice.org.
(Note the .org, not .com)
They've been up for about a month, and have already stopped the
unwanted delivery of over 1.5 million catalogs.
Update: the origin of the project is explained here.
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I signed up about a month ago, and between my partner and I have requested the stoppage of over 40 catalogs. They say it takes up to 10 weeks for the catalog sender to actually get around to stopping, but I've already noticed a decline in the frequency our recycling bin needs emptying.
What I don't know is how Catalog Choice makes enough money to stay afloat, or what they do with the data they collect.
I wrote about this after seeing it mentioned on Bill Moyers. The organization is funded by a foundation. They have no ulterior motive, at least that is what they say.