By far, the most successful buzz marketing campaign of the past decade has been Apple's ability to dominate news coverage with the release of their latest i-products. NPR's On the Media interviews Wired columnist Pete Mortenson on how Apple gets journalists and news organizations to do their PR for them, heralding new products as page one news. Just press play above to listen.
I liken Apple's fanboy following to a cult. It's almost scary the hype that is generated when Steve Jobs opens his mouth about any new product. Sure its interesting but there are phones that do everything that the IPhonedoes, just maybe without the slickness. Does it deserve the squeeling hand clasping overly sucking up fawning that it gets from the Apple following?