The editors at The Scientist have made our October cover story on framing freely available for the month of October. Make sure you check out our 4,000 word feature, the common set of frames that apply across science debates, the sidebar emphasizing eight key recommendations for moving forward, editor Richard Gallagher's views on framing, the reader poll, and the ongoing discussion forum hosted by The Scientist (at the end of the feature).
Good stuff, thanks for the scientific focus on how to communicate science.
It's interesting that professional scientists are eager to be "experts" on communication without much experience or without data and analysis informing their conclusions.
Congrats there.
It's a powerful article that probably should be read by many more than it will.