So I go in and get the exact same coffee at a particular coffee shop usually. Today I wanted a juice. So I ask for the juice, and the barista gets me some coffee (the usually mild brew) and then charges me for the juice. After a few moments, he realizes that he hasn't gotten me the juice, he got me the coffee. The coffee machine is to his right, the juice to his left. He heard me ask for the juice, and it was internalized so he knew what to press to charge me after he made the coffee. Now, I was going to ask why he was making me coffee, but there were other people waiting for stuff and the person making the sandwiches, etc., looked overwhelmed. So I had thought that he was getting coffee for someone else before snagging my juice out of the cooler.
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http://www.amazon.com/Inner-Game-Tennis-Timothy-Gallwey/dp/0679778314/r…
Biggest selling tennis book of all time - may not seem like the same subject as the barista telling himself to get you a juice and pouring the coffee he's subconsciously grooved on getting when he sees you, but I think it is. Reading it could be a drag if you're not into playing tennis though. I haven't read the other 'Inner Game' books.
Don't believe the review, it's not psychobabble. It's definitely not neuroscience either. Tim Gallwey was just a tennis coach when he wrote it and he never pretended to be anything different.