Why Tiger's endorsement empire is safe:
And as indiscretions go, this is not Michael Vick, say sports marketers. This is not Michael Phelps. This is not Kobe Bryant. Not yet, anyway.
"I'm convinced that this will not cause the end of Tiger Woods Inc. as we know it," said Paul Swangard, managing director of the University of Oregon's Warsaw Sports Marketing Center.
Probably Woods will still make gajillions of dollars in endorsements. Vick and Bryant's transgressions were much more serious. But are professional golfers graded on the same curve as NBA or NFL athletes? I'm skeptical.
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This is a heartwarming story about the power of kindness to change behavior and rewire instinct. Michael Vick, the imprisoned QB, trained his dogs to be cruel, nasty and brutish.
Remember a couple months ago, when I freaked out at The Humane Society for speaking out against city animal shelters going no-kill? But then it turned out The Human Society wasnt really 'The Humane Society'?
I've never been a big fan of Michael Vick as a football player, and his indictment for running a dog-fighting business pretty much wipes out any chance he ever had of winning me over.
The polite way to describe my opinion of the Humane Society of the United states is 'Im not a fan'.
I don't think they are graded on the same curve for a number of reasons. Not necessarily good reasons. Just ... reasons.
I doubt that Woods beat himself unconscious with a golf club. It must have been his wife who did that.
:D
I agree that the Woods situation is not close to that of Vick's but it is surely equal to that of Bryant's and could very well be worst by the time the shouting is over.
If Woods doesn't ever make an additional dollar, he will die a very rich man so I don't think that his future endorsement earnings are particularly relevant.
Bob:
Bryant was accused of rape. The most Woods is being accused of is adultery.