The state of Maine is barring the sale of a particular beer because its label (pictured) depicts Santa Claus's butt. Considering that "Santa's Butt Beer" is the name of the product, it is difficult to believe that the label is in anyway inappropriate.
Fortunately, the Shelton Brothers, who brew and sell the beer, filed a complaint with the Maine Bureau of Liquor Enforcement of censorship for denying their applications for labels for Santa's Butt Winter Porter and two other beers it wants to sell in Maine. The fight is similar another squabble filed last year, when Connecticut told Shelton Brothers it had problems with its Seriously Bad Elf ale.
"Last year it was elves. This year it's Santa. Maybe next year it'll be reindeer," said Daniel Shelton, owner of the company in Belchertown, Massachusetts.
I can just imagine what the reindeer beer label will be called ... what are your guesses as to the wording for this label, dear readers?
If they lose this suit, they are invited to ship all their Santa's Butt beer to Manhattan, where plenty of lushes would donate our services to make sure this beer does not go to waste.
Cited story.
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According to the article, the state had a problem with the label because the image of Santa drinking a beer may make beer appealing to children. That is an equally disturbing reason to censor the label
Rudolph's Rump.
You miss construde the cited story somewhat - the distributor is BAREED from selling the beer byt he STATE of Maine. NOT "distributor is barring ". A small point but it critical.. Still a good story.
VR,
Tom B