Greenpeace International is creating a series of animated films to generate interest in their global marine reserves campaign. I like the commentary on technological efficiency, especially the bit about the "ice and dice aerial trawler", in their first piece. See what you think:
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Jennifer, there is absolutely no question that we should be pushing earnestly for more MPAs but I am not convinced that the average Joe in the street will take the issue seriously because of this ad...
sure, employing humor and animation is a good idea, but because the vacuuship and aerial trawler are somewhat farfetched, the point may be missed even though the serious worry about inmproved technology is looming ever greater...
Its good when Greenpeace can have a sense of humor. I'd much rather see more campaigns like this, that speak to people who a re reasonable and have a sense of humor, than the usual scare campaigns aimed at scaring pregnant women out of buying seafood.
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