I have decided to add a new category on greenwashing. It's so prolific, we simply must have some displayed here on Guilty Planet. I am in favor of companies doing the right thing and I imagine that Nature's Path is up there as earth-friendly business models go. But I am worried about the proliferation of messaging without meaning.
Sounds like: "The path to hell is paved with good intentions," but I might be wrong.
Now everything is green, eco and sustainable. DoesnÂ´t matter the real meaning of these words, use these and people will buy. The question I always do is: people know identify greenwashing? You, me, people concerned about it certainly yes, but the rest?
Oh man you stole my idea! I've been looking at that sign for a month now thinking "I've got to photograph that for a laugh!"
Brilliant, love it, glad I'm not the only one that found that so ridiculous.
Mmmm, tasty pumpkins seeds! And it's good for the environment? I shall buy twice as many.