Pumpkin Seeding the Way to Sustainability?

I have decided to add a new category on greenwashing. It's so prolific, we simply must have some displayed here on Guilty Planet. I am in favor of companies doing the right thing and I imagine that Nature's Path is up there as earth-friendly business models go. But I am worried about the proliferation of messaging without meaning.


More like this

That's the question posed by an article in today's New York Times. The answer? Probably NO, but the article explores the role of high end marketing in the environmental crisis and is worth a visit--if only just for the photos. In shishi corners of our society, rich designers are doing their part…
The Carnival of the Green is a new blog carnival for me, and probably for you, too. It is a weekly blog festival that discusses Green Politics and sustainability issues, and shares ideas for living in a more earth-friendly way. The 21st edition was published today with 14 interesting essays,…
I don't have time today to comment on Al Gore's latest challenge to America ;;; "to produce every kilowatt of electricity through wind, sun and other Earth-friendly energy sources within 10 years" &#151 except to say that such a plan is at once the best idea to make it to the national stage in…
Here are a few blog carnivals for you to read and enjoy; Carnival of the Elitist Bastards, issue number three. This new blog carnival celebrates excessive arrogance and bare-knuckle commentary, where smart-assed brutes with swords for tongues receive their rightful acknowledgment. All Things Eco…

Sounds like: "The path to hell is paved with good intentions," but I might be wrong.

By laolaolao (not verified) on 19 Oct 2009 #permalink

Now everything is green, eco and sustainable. Doesn´t matter the real meaning of these words, use these and people will buy. The question I always do is: people know identify greenwashing? You, me, people concerned about it certainly yes, but the rest?

Oh man you stole my idea! I've been looking at that sign for a month now thinking "I've got to photograph that for a laugh!"

Brilliant, love it, glad I'm not the only one that found that so ridiculous.

Mmmm, tasty pumpkins seeds! And it's good for the environment? I shall buy twice as many.