Pumpkin Seeding the Way to Sustainability?

I have decided to add a new category on greenwashing. It's so prolific, we simply must have some displayed here on Guilty Planet. I am in favor of companies doing the right thing and I imagine that Nature's Path is up there as earth-friendly business models go. But I am worried about the proliferation of messaging without meaning.


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Sounds like: "The path to hell is paved with good intentions," but I might be wrong.

By laolaolao (not verified) on 19 Oct 2009 #permalink

Now everything is green, eco and sustainable. Doesn´t matter the real meaning of these words, use these and people will buy. The question I always do is: people know identify greenwashing? You, me, people concerned about it certainly yes, but the rest?

Oh man you stole my idea! I've been looking at that sign for a month now thinking "I've got to photograph that for a laugh!"

Brilliant, love it, glad I'm not the only one that found that so ridiculous.

Mmmm, tasty pumpkins seeds! And it's good for the environment? I shall buy twice as many.