I don't really care if this is cynical viral marketing or not. I don't even care that half the science blogosphere has picked it up (with no doubt the other half to pile on in the next few days). This is just so frikkin' brilliant that I'm going to join in, lemming-like, too, heedless of whether I'm being manipulated by Bio-Rad or not:
A higher quality video can be found here.
"PCR, When you need to know who the daddy is."
Best. Lyric. Ever.
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tags: Scientists for Better PCR, humor, viral marketing, streaming video
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Is there just something vaguely unnerving about how they hit "polymerases", though?
I have to admit, since getting this link a couple of days ago, I've had the chorus stuck in my head continuously. Lord knows when I need *MY* next thermal cycler, it's gonna be a Bio-Rad. ;0)
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I love the note at the bottom of the lyrics:
Wow. I'm still laughing.
I'm no biologist, but that was hilarious!
PCR, when you need to know who the daddy is !
Brilliant!
I love this! Thank you!
(Perfect timing, as my students' semester final is this week and PCR is one of the things on it. They'll love it too... I can live with being a shill for Bio-Rad!)
Isn't it nice that you don't have to make little water baths, etc anymore?
I remember when I was taking microbio, we did it all by hand, but I was working at a lab at UCSF with 3 machines...I was tempted to take my samples up the hill and run them...