Or is it a 'Holiday' miracle now? Anyway...
Finally, Congress passes a piece of legislation that citizens on both the right and left side of the political spectrum can get behind. Late yesterday, Congress approved the CALM (Commercial Advertising Loudness Mitigation) Act, which "requires TV advertisers to ensure their ads don't play at a volume louder than regular TV programming." The new bill requires ad makers to use "industry technology" to prevent the volume annoyance from occurring.
I CAN NOT WAIT!
Oh and Obama better pass it. I'll be very upset if he doesn't.
- Log in to post comments
More like this
I've been AWOL this week on SB; life, apparently, is not concerned with what is convienent for you. Anywho...
The House on thursday passed the FDA reform bill (H.R. 3580) by a huge margin (405-7) and the Senate passed it last night by a voice vote. As an aside, Sen Burr (R-NC) placed a hold on it…
Al Gore wants Waxman-Markey to pass. Business (Shell, Duke, Alcoa, etc) likes Waxman-Markey. Joe Romm likes Waxman Markey. Everybody wants this last, best hope to do something about climate change to survive. Everybody, but a few stubborn extremists, like Greenpeace. I say that's a good thing.
I…
Anyone who has been reading this blog for the last three years or so knows that I'm not a fan of "right-to-try" laws. Basically such laws, which have sprung up like kudzu since 2014 and now exist in 33 states, purport to allow terminally ill patients the "right to try" experimental therapeutics.…
The moment I have feared ever since Republicans took control of all three branches of Congress last fall has come one step closer to reality. Actually, it's merely one of many. occurrences that I have feared, given that Donald Trump has been our President for over six months. Although you won't…
No, a miracle would be Congress showing some responsibility in dealing with the economy, the TSA, the banking industry, energy policy, climate change, intellectual property and the apparently endless wars on terrorism and drugs,and other pressing and essential issues requiring some level of national leadership. Instead we get quieter commercials and apoplexy over Julian Assange.
If this is the best miracle christmas can deliver, I will continue to thank god that I am an atheist.
I never look at television, and have been without it so many years that I've become un-accustomed to the way it sounds.
When I occasionally hear do hear it, such as when visiting somebody else's home, It sounds to me as if nearly everyone is shouting. Especially announcers or program hosts, but even most comedy and drama characters, are all speaking with both excessive loudness and force. If it's different during the commercials, I never noticed, but could easily have missed it.
It's quite annoying; I find it hard to endure for longer than necessary.
But it does strike me as curious that I am having such a different experience from that of regular television viewers.
I suspect you won't notice much difference. In the UK adverts are not allowed to be louder than the program but it still *seems* that they are. This is because they make the loudest thing in the commercial (usually the 'tag line') as loud as a gun fight or explosion or 'nearby train', etc in whatever show I'm watching. The quietest thing in the advert is usually a little louder than someone yelling in the show.
Yeah, you can set your peak loudness to be the same as the programme material but still sound louder, by compressing the audio so that everything is at peak loudness.
It's not just the volume. What to me is the most annoying is the editing out of all natural pauses between sentences. (It sure as hell wears me out every time before I have located the remote.)
Why on earth would you want your government involved in this? You're too lazy to hit mute?
That way there are checks and balances.