In The Rise of Seafood Awareness Campaigns in an Era of Collapsing Fisheries Daniel Pauly and I write about the barriers that exist to eco-labeling seafood in the Asian market. BUT! It appears the Marine Stewardship Council (MSC) has since made some major headway and at least one chain of Tokyo stores now carries the logo. The logo alone does not imply success, but progress is evidently being made toward Asian seafood awareness. Congratulations to the MSC and I'll be watching intently as this new market develops...
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