From Randy Olson: The Truth About Amazon Reviews

<img src=Our home video version of Flock of Dodos came out a month ago. I've been following the sales and customer reviews on Amazon. The hilarious thing about Amazon is that if you end up with a bunch of great customer reviews, everyone says, "Ha, those were all written by the filmmaker using fake names," (as a friend said to me yesterday), but if you end up with rotten reviews, everyone says, "Ah-ha, the truth comes out!"

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Okay, Bellissima's experience with Amazon Reviews is when they are one star they are mainly bogus. No book is all bad. The big guys (large houses) set out to attack anything that seems to threaten them--or people give three or four sentence reviews when they find a single typo in a book and state the book is riddled with errors, not true--never true--Amazon doesn't care. No book is perfect. No book is terrible, yet Amazon allows such statements as the writer can't write and the editing is bad, and worse---The verbage is downright rude and not constructive in any fashion-- and it is even set against award winning authors. When Ernest Hemmingway gets a one star review you have to wonder why Amazon doesn't stop or control this process. When people notify Bellissima there is a problem in a book we do our best to correct the problem, but when the letter "a" is missing and someone asks "Is that correct grammar?" don't they understand they are insulting someone? No book is erfect. Typos happen. I can only wonder if the person handing out that one star really only wants their money returned. By the way my Sony laptop has a problem with its keyboard and drops letters--maybe I shoud throw it against a wall.