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From Randy Olson: Worse Than Crying Wolf Is Crying "ZZZZ"

By jjacquet on October 26, 2007.

sleepystu.jpgPeople are always warning environmentalists about the risks of "crying wolf" too much with their alarmism. But why doesn't anybody point out the more serious risk -- the fear that so many BORING films about a problem get produced that by the time the problem finally arrives, nobody wants to hear about it.

This is happening for global warming. The actual environmental problem is now here. So is the movie problem.

I don't want to name any specific titles of recent movies, but only say that a month ago at a party I heard a knowledgeable friend say, "the official word in the film distribution world: no more global warming movies, the public is bored with them."

Nice. Did that have to happen? Is it possible that if the only movies produced about global warming had all been extremely entertaining either in dramatic or humorous content that distributors would be clamoring for more global warming movies?

We'll never know.

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Communicating

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