1. shiftingbaselines
  2. Seaweed Scandal Rocks Kits

Seaweed Scandal Rocks Kits

By jjacquet on November 19, 2007.

seaweed9th-JHuisman.jpgKits = Kitslano = Hipster neighborhood lining beautiful False creek here in Vancouver, aka "Hipslano". Manhattan has Prada, Beverly Hills has Louis Vuitton and Kitslano has Lululemon. Lululemon Athletica is high-end designer yoga wear and, since it went public in July, its shareholders have been saying a lot of 'namastes' to Lulu customers across the continent. But a friend pointed out a recent scandal (thanks SCS) that "has Kits in a sweat" (and it's not from too many sun salutations).

On Friday, The New York Times uncovered that Lulu's lines, VitaSea, supposedly made from seaweed, looked an awful lot like cotton. Which meant that a $70 t-shirt that claims that it's 24% seaweed content "reduces stress and provides anti-inflammatory, antibacterial, hydrating and detoxifying benefits" was not unlike the $8 100% cotton one from Hanes-her-way.

Renaming and mislabeling of seafood is a big problem in the fisheries world. And now it's apparently infiltrated the seaweed t-shirt world, too.

Tags
8
What the?

More like this

Luxury Goods
Saks and Barneys and the rest of those luxury retailers have discovered that nothing destroys a luxury brand like a sale: All around Saks Fifth Avenue, merchandise is sold out. The $2,520 Marni shearling vest? Gone. The $5,295 Brioni leather bomber jacket? Only one left. The $1,995 over-the-knee…
Menopause: It Helps You Save On Winter Heating Bills
Last winter it was not uncommon for me to go to bed wearing two flannel nightgowns. I would hunker down under our thickest comforter, pressed up against Mr. Zuska for warmth. Mr. Zuska, like many men, is an astonishing heat source, for which I have been grateful on many a chilly night. This…
Shifting Seas
My local paper, The Vancouver Sun, ran a great 5-part series on the oceans this week written by Larry Pynn titled Shifting Seas. Part One gives an overview of fishing (both past and present) on the British Columbia coast. Part Two is all about the B.C. trawl fishery and their movement to buy and…
Fashion v. artist: the Darfur handbag saga
Louis Vuitton, the high-end accessory company, is suing a Dutch artist, Nadia Plesner, for painting a likeness of one of their handbags in a work of art publicizing the conflict in Darfur. According to the artist's attorneys, the painting, "Darfurnica," is modeled after Picasso's Guernica and…