Seaweed Scandal Rocks Kits

seaweed9th-JHuisman.jpgKits = Kitslano = Hipster neighborhood lining beautiful False creek here in Vancouver, aka "Hipslano". Manhattan has Prada, Beverly Hills has Louis Vuitton and Kitslano has Lululemon. Lululemon Athletica is high-end designer yoga wear and, since it went public in July, its shareholders have been saying a lot of 'namastes' to Lulu customers across the continent. But a friend pointed out a recent scandal (thanks SCS) that "has Kits in a sweat" (and it's not from too many sun salutations).

On Friday, The New York Times uncovered that Lulu's lines, VitaSea, supposedly made from seaweed, looked an awful lot like cotton. Which meant that a $70 t-shirt that claims that it's 24% seaweed content "reduces stress and provides anti-inflammatory, antibacterial, hydrating and detoxifying benefits" was not unlike the $8 100% cotton one from Hanes-her-way.

Renaming and mislabeling of seafood is a big problem in the fisheries world. And now it's apparently infiltrated the seaweed t-shirt world, too.

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