Q1: How do you skillfully publicize a mediocre movie?
Create a good story around it.
Q2: What lies at the heart of a good story?
A good source of tension or conflict.
Q3: Are preview screenings of a mediocre movie a good source of tension or conflict?
No.
Q4: Are preview screenings where you have to sign non-disclosure agreements a good source of tension or conflict?
Yes. Very good.
Q5: Would The New York Times be likely to cover preview screenings of a mediocre movie?
Only if the screenings had non-disclosure agreements required.
Q6: Does the evolution community take the bait every time when it comes to
intelligent design?
The producers of this mediocre movie must be heartbroken by what The
NY Times is saying.
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This might interest some people:
Glen D
http://tinyurl.com/2kxyc7