From Randy Olson: The Skillful Publicizing of "Expelled"

Q1: How do you skillfully publicize a mediocre movie?

Create a good story around it.

Q2: What lies at the heart of a good story?

A good source of tension or conflict.

Q3: Are preview screenings of a mediocre movie a good source of tension or conflict?

No.

Q4: Are preview screenings where you have to sign non-disclosure agreements a good source of tension or conflict?

Yes. Very good.

Q5: Would The New York Times be likely to cover preview screenings of a mediocre movie?

Only if the screenings had non-disclosure agreements required.

Q6: Does the evolution community take the bait every time when it comes to
intelligent design?

i-6db3db27fef077a7a9274a2ba682f78d-10stein.enlarge.jpg

The producers of this mediocre movie must be heartbroken by what The
NY Times
is saying.

  • More like this

    This is your second post in a row about something that I have a pre-written scheduled entry upcoming about. I suppose it isn't too uncanny, as we probably read similar news sources.

    This might interest some people:

    You are invited to a FREE PRIVATE SCREENING of Ben Stein's upcoming, history-making film, Expelled: No Intelligence Allowed (Opening in theaters April 2008).

    ....

    The private screening details are as follows:

    Date: Tuesday, March 18, 2008

    Time: 7:00PM

    Location: AMC Lowes Streets of Woodfield 20, 601 N. Martingale Rd., Suite 185, Schaumburg, IL 60173

    RSVP: http://rsvp.getexpelled.com/events/special/expelled

    http://onegreatcityblog.blogspot.com/2008/03/private-screening.html

    Glen D
    http://tinyurl.com/2kxyc7