Boots is a big healthcare/beauty store here in the UK. I buy a lot of shit-gear for my daughter there. Like all other stores out making a quick buck Boots too harps on the vitamin supplements theme and sell things that would make you levitate, help your mother, and transport you to paradise. But, is there a line which they would not cross, like saying Vitamin B keeps your energy level up? Well, shame on you if you thought they wouldn't. Read DC's Improbable Science on a sting operation that shreds Boots disingenuous marketing.
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I bought some small items at Boots and was surprised when the assistant at the till added me a small bottle when I paid. I asked what this bottle was and she said it was free Vitamin C pills. She was rather surprised when I politely declined it (Vitamin C is good, but I eat loads of fresh fruit and certainly don't need more). And I don't want the clutter either.
Boots do seem to be trying to push us into dependency on pills with high margins but little or no value.