Baymate just freaked-out over that bio-rad PCR clip that's been making the rounds. If you really want to see it, look beneath the fold.
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Yesterday, I posted a memorial for Ron Mardigian, an enthusiastic champion of science education at Bio-Rad. Today, I scanned RPM's blog and what do I see?
A choir! Bio-Rad has produced a really funny music video. It reminds me of the music video from "We are the World," except some members…
We often see memorials written about famous scientists, but we rarely see them about the people who work in the background to help people learn the science in the first place. Ron was one of those people whose work inspired teachers and helped spark excitement in science students throughout the…
Perhaps you remember the PCR song from Bio-Rad…or perhaps you tried hard to purge that from your memory. Then Eppendorf upped the ante with a pipettor love song. Now Greg Laden finds another pop tribute to PCR from Bio-Rad. The genre? Disco. By all that's good and rational, not disco.
Two can…
tags: Scientists for Better PCR, humor, viral marketing, streaming video
I am a scientist who does a lot of PCR, and so I found this example of viral marketing to be really amusing. "Scientists for Better PCR" a Bio-Rad Music Video for the all new 1000-Series Thermal Cyclers [2:13].
"The PCR Song"…
OMG. That's just too odd.
Hey I love it. They have some first-class singing talent in that.
*sigh* If I liked it, does that cement my status as a geeky bench scientist? I like how they hoisted the thermalcycler like it was a new baby, brought to the fore.
This is great advertising, isn't it? Viral, targeted and displaying great talent. They even make a side reference to Bob Dylans' bit in "We Are the World."
It makes me want to buy a PCR, and I don't even know what it is.