The Paris Hilton of Trees?

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What is so special about the(? is there only one?) Hilton in Paris?

Ok, ok, I know I hate Hilton Hotels--whilst not the biggest load of crap in universe (edged out only by Bush 2 and assorted other things) I cannot see how any of the those piles of shite could be compared to most any tree?

Web searches suggest one of the clowns responsible for the disaster that is Hilton Hells is named "Paris", but I still don't get it...