![i-22a5ffeca21f8ba9803a27c22638e9a8-Kaspar Schott How to Determine the Depth of a Well.jpg](http://scienceblogs.com/worldsfair/wp-content/blogs.dir/389/files/2012/04/i-22a5ffeca21f8ba9803a27c22638e9a8-Kaspar Schott How to Determine the Depth of a Well.jpg)
We're pleased to announce that this week's alternative sponsor for The World's Fair is none other than "How to Determine Depth of a Well." It's from Joco-Seriorum Naturae et Artis, by Kaspar Schott. And it explains (wait for it...) how to determine the depth of a well. Apparently you use paper cut outs of tiny little men and hope they don't get wet. And yes, the well needs to be transparent also, looks like.
Why are we proud to have well-depthers on board as a new sponsor? Because they're honest. They're direct. They throw no punches. And that's the basis for a sponsor with integrity.
Speaking of the opposite, we were unsurprised to read and hear in last week's report on who was changing their Wikipedia entries that employees of Dow Chemical had removed an entire section detailing their company's consistent environmental degradation. Quoth NPR, who heard it from Wired: "Someone at Dow Chemical Co. eliminated negative passages about environmental disasters involving the company." Yet some would seek their sponsorship at this blog. We prefer not.
All we ask is for someone to let us know if Bell Telephone, Encyclopedia Britannica, Cutter Bill, Hungarian cookbooks, or Fellman Shoes ever dabble with the wiki.
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"Yet some would seek their sponsorship at this blog. We prefer not."
You might 'prefer' not, but you still have two Dow advertisements on your page (at least them can see two when I view it).
That's precisely the point Martin. We would prefer that were not the case.