"Leicester School of Design Considers Name Change"

Well then. Seems some are worried the "Intelligent" modifier to "Design" makes them look dumb if they don't have it too?

Read up to find out more, as Wyatt Galusky tells it, in these revealing minutes from a school board meeting last year:

Here are some excerpts from those "Minutes of the Special Board Meeting to consider name change (16 September 2007)."

Arbruster presents brief summary of the rationale for considering a name change for the school. Cites increased news coverage of the idea of "intelligent design," which calls into stark relief the adjective-less Leicester School of Design, and seems to imply that school is "not so smart." Suggests that board consider set of "spicy" adjectives that may improve school's profile and appeal.

Some more below, but, by all means, go ahead and read them in full over at the SCQ.

Chair Judd calls board to order, and Arbruster suggests that the group generate a list of possible adjectives that could increase the positive perception of the school, and urges them to try each one out in the string "Leicester School of _______ Design". Voiced suggestions include:

Clever
Sophisticated
Unique
Useful
Meticulous
Fey

Arbruster attempts to focus group, by noting that each adjective will tend to attract a subtly different applicant, and the board should be mindful of who the school wished to attract.

Resumed list:
Randy
Pleasant
Creative
Allophonic
Creationistic
Randy (again)
Fantastic
Better-than-Average
God-like
Impressionable and Naive

Chair Judd cuts list off here, charges group to make a list of top three, ranked by preference, for discussion at next meeting in one week.