Leo Burnett Agency/Prop Art Studio, MMT
This Chicago McDonald's has a giant egg billboard that cracks open to indicate they're serving breakfast (the yolk inside says "fresh eggs daily") then closes up again at lunch. How cool is that?
Via Arab Aquarius.
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Cool, in a gimmicky kind of way. Now if only they would take some of those marketing dollars and buy food that tastes good, I bet they could really up their sales.
Actually, I enjoy eating at McDonald's once or twice a year. It doesn't taste anything like real food, but it's comforting and nostalgic. I had chicken McNuggets a few weeks ago for the first time in at least ten years. That was a true guilty pleasure. But ever since they stopped using beef fat for the fries, they just aren't the same.
"This is your McDonald's on Drugs. Any Questions?"
Someday a giant, robot chicken will emerge from that egg and destroy them all. Mark my words.
michael, I hope you're right.
Michael - then this will finally prove that it was the egg which came first, right?!