Say it is not so:
Brio near bankruptcy
Brio, yes, Brio makes proper toys, out of wood.
Not junky injection molded plastic crap.
Wah.
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Oh, boy — get out the model airplane glue and little bottles of paint: you can build a model of Noah's Ark! And it's only $74! (The price of plastic models has sure gone up since I used to buy them with my lawn mowing money).
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Something made me think of these toys, one shown above and other examples here.
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My grandkids love Brio. Of course they also love their plastic Legos. They don't care about quality, just playability.
Ah, yes we like Legos, didn't mean to dis' those.
Can we put them under "sturdy and playable" injection molded plastic, as distinct from falls-to-pieces crap...
Sometimes I think parents buy toys for the nostalgic feel-good aspect (some of those are damned good, others are quite boring) and then don't seem to understand why the kids are underwhelmed.
Wood is pretty nice, but it can splinter, can house germs, and is limited to rather simple shapes.