Jay Rosen. Makes you think. Watch the video here (no idea why there is no embed code#$%%^&*) and read the accompanying blog post here.
The number one reason why journalists should blog is that it tutors you in how the Web works. You learn about open systems, and getting picked up; you become more interactive and have to master the horizontal part-- or your blog fails. Fails to stick.
As I like to say often - "blog is software". But there is more - watch the video.
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