Publish in Wikipedia or perish:
Wikipedia, meet RNA. Anyone submitting to a section of the journal RNA Biology will, in the future, be required to also submit a Wikipedia page that summarizes the work. The journal will then peer review the page before publishing it in Wikipedia.
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The RNA wiki is a subset of a broader project, the WikiProject Molecular and Cellular Biology, which has marshalled hundreds of scientists to improve the content of biology articles in Wikipedia. It, in turn, is collaborating with the Novartis Research Foundation on GeneWiki 3, an effort to create Wikipedia articles describing every human gene. Beyond Wikipedia itself, scientists are also increasingly using wiki technology to get scientists to help curate other biological databases.
I am glad hey are taking a look at this lack of brain power on wik.