The Houston Chronicle has a terrific editorial on the War on Christmas, cutting right to the chase and calling it what it is - "a marketing ploy as plain as a mall full of Xboxes." Ain't that the truth.
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"a marketing ploy as plain as a mall full of Xboxes."
Well they did start building those mega-churches to look like sprawl malls, so it would seem most likely that they would market them in the same way.