The first two months that the new Fox Business Channel was on the air, it averaged a mere 6,900 viewers on any given weekday. The handful of viewers for the new Fox venture equals about 2% of the audience for its chief rival CNBC News.
With so many structural challenges plaguing Americans' ability to get ahead in the economy, it's likely that the Fox Business Channel's narrow focus on personal responsibility is not a credible sell with audiences.
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Several Scienceblogs.com blogs have more daily readers than this. And any one of us, when getting hits from digg/reddit/slashdot/stumbleupon/fark get many times as much audience.
Wow. I could soon surpass their viewership with an amateurish podcast. That's sad. I wonder how many people actually read their science content.