As you all know, I love the Harry Potter books, so it should not surprise you to learn that I was most pleased to find out that the final Harry Potter book will be printed on recycled paper products. Recently, Scholastic Inc. said that it had agreed with the Rainforest Alliance, a conservation organization that works with the business community, on tightened environmental standards for Harry Potter and the Deathly Hallows, coming out July 21 with a first printing of 12 million.
J.K. Rowling's seventh Potter book will be 784 pages long, Scholastic said, which is comparable to the fourth (734 pages), fifth (820 pages), and the sixth book (652 pages).
Nearly two-thirds of the 16,700 tons of paper for the last Harry Potter book will be approved by the Forest Stewardship Council, an international organization with a mission to "promote environmentally responsible, socially beneficial and economically viable management of the world's forests." The paper that the book will be printed on will contain a minimum of 30 percent post-consumer waste fiber. Additionally, a "deluxe" edition of the new volume, which has a first printing of 100,000, will be printed on paper that contains "100 percent post-consumer waste fiber."
"Many of the Harry Potter fans worldwide have been able to enjoy the books on FSC-certified paper, and it's great news that Ms. Rowling's American readers can enjoy the final installment of Harry Potter while playing a part in responsible forest management," said Greenpeace forest campaign coordinator Scott Paul.
Cited story.
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A few years ago a colleague of mine was complaining that he had organised a meeting with people from the forest industry to talk about flying squirrels in Finland, but not very many turned up. Apparently they were running around trying to persuade someone that Finnish forests were environmentally friendly, otherwise they would lose a lot of trade on the Harry Potter books.
So, this stand actually had a effect. Although the flying squirrels weren't too happy.
Bob