OMG, this is the most hilarious scientific research video parody I've seen. It is a fly-on-the-wall view of what happens when a research paper is sent out for peer-review and the mysterious reviewer #3 demands more experiments before the paper is accepted for publication. Unfortunately, it is closer to the truth than the public (and even some scientists) realizes ...
"Or I could write it up for Scientific American."
I don't know about other fields, but in my field the "open access" journals had some of the top scientists as editors and reviewers who, in their own words, were sick of the slow process leading to the publication of mediocre articles in the printed journals.
I refuse to write anything up for "Scientific American"; I think they had gone downhill very quickly around the time Martin Gardner stopped contributing.