This is what I like to describe as the difference between objectivity and "objectivity." Objectivity is the belief that there is a real world out there that's more or less knowable; the "objectivity" that journalists practice holds that it's impossible to know what's real, so all you can do is report the claims made by various (powerful) people.
The topic at hand is of course electoral politics and political reporting in general, but it has very clear relevance to climate science reporting and science reporting in general. While we are recalling the pre-2012 presidential election Nate Silver, I was very bemused by the NYT's embarrassed scolding of Silver's offer to bet on the outcome as it showed their inability to distinguish between describing a reality (Obama is likely to win) versus advocating for a particular outcome (I hope Obama wins). Similar to the way they feel that saying "Party X is not telling the truth" is indistinguishable for "We support Party Y".
New ultraviolet radiation study shows jump in UV-B from 5% normal to 70% of total radiation.
At this level of UV-B, we are flirting with extinction.
You will be interested to read my free book on human awareness and motor control for objectivity. It's a free download at my site http://thehumandesign.net (non-spiritual design, just mechanical)
To be fair (no pun intended), many English words have more than one meaning - objectivity being one of them - and it all depends on context.
In the context of science, the correct meaning should be "free of emotion or bias". Unfortunately, its not a position which is adopted by the denier echo chamber.
Oh dear, Coby, you now even get visits from chemtrail nutters....
What the major media want is attention, and the way to get attention is with emotions, so they excel in pot-stirring and emotionalisms of all kinds.
The most crass example is "cry porn." Not a single night goes by on every local TV news station, without a reference to "crying", "tears," and suchlike. Funerals, particularly involving tragic deaths, are feeding frenzies. The biggest prize is to catch someone immediately after a tragic death of a loved one, in order to milk them for every last tear and every last sob. "Daughter dies, father cries, all the boo-hoos at six!"
Compared to that, climate hand-waving and focus on false controversies, is almost mild sauce. Except that inaction on climate is an existential threat to the species. I suppose you can call that "cry porn on loan, at high interest rates."