Taking its lead from the (Product) Red AIDS fund-raising campaign, the Alzheimer's Association has chosen purple as its signature colour.
To support the initiative, electronics manufacturer SanDisk has co-branded two products. For every purple 2GB Cruzer Micro drive and 2GB SanDisk Ultra II SD card sold, SanDisk will donate $1 to the Alzheimer's Association.
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tags: Alzheimer's Disease, Terry Pratchett, research, fund raising, medical research
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Here's a link directly to the item in question.
Maybe it's just me, but this just doesn't feel right - isn't it a bit inconsiderate to support Alzheimer's research with the proceeds from "flash memory" products?
Either that, or it's intentional, and absolutely brilliant marketing...
If I can remember, I will send this link to my daughter at Northwestern!