The Friday Fermentable: Wine Authorities Spread the Gospel of Roséism

As I agonized over what I'd write about for this week's installment of The Friday Fermentable, my Wine Authorities newsletter arrived followed by their tweet on their inaugural music video.

Wine Authorities, my local wine merchants and community gods, have been spreading the gospel of rosé wines as a summer alternative to the red wines we enjoy most of the rest of the year. But contrary to the sweet white zinfandels and such that might turn off those who enjoy good wine, there is now a plethora of foreign and domestic wine offerings (and values) that show off red grapes in a lightly-crushed version. (Briefly, by minimizing the amount of time the red grapeskins are incubated with the must, some color and flavor compounds in the skins are extracted without the heavier tannins of a fully-extracted red.)

From the circle of the magnificent rose collection at the Sarah P Duke Gardens, I present The Pope of Pink, The Right Reverend of Rosato, and The Rabbi of Rosé, "(We Always Promised You) A Rosé Garden."

(We Always Promised You a) Rosé Garden from Wine Authorities on Vimeo.

At Wine Authorities we practice Roséism - the drinking of dry pink wine. Our mission is to convert the unconverted. We want to teach wine lovers that pink wine is not necessarily sweet. Drink the pink. We donate a percentage of every rosé bottle sold to the Triangle, NC Susan G. Komen Foundation.

There are too many highlights to list but as a former Polish National Catholic altar boy, I particularly appreciate the incensing technique of the Jewish co-owner, Seth Gross, using a bottle of ros&eacute. The nod to Jimi Hendrix at the end was also a nice touch of reverence.

Please excuse me while I find my asthma meds and change my pee-soaked underwear.

Special thanks to:
Chris Boerner (Sound Pure Studios, Durham, NC)
Dennis Scoville (pedal steel guitarist extraordinaire)
Charles Stern (Best Boy, Key Grip, Fluffer - I can't believe they said "Fluffer")
Larry Gottschalk (Photographer, Cinematographer)

More like this

Local wine shops are to wine what ScienceBlogs.com is to science blogs - while perhaps imperfect, they are both good at directing you to unique sources and enriching flavors. With the proliferation of information and winemakers, we can all use some educated filtering guides. And that is how I view…
I can't believe that it's only been a year. Back in March I wrote about the importance of local wine shops, community resources just as important as your library or local farmer. Therein I sang the praises of my local heros, Seth Gross and Craig Heffley, proprietors of Wine Authorities in Durham,…
This week's Seder supper with the Zivkovic family and local friends gave me the opportunity to investigate several Kosher wines from Israel. My local wine merchant, Wine Authorities, has been carrying several Israeli wines for over a year but I've only tasted one and have unfortunately lost my…
Welcome to the inaugural edition of The Friday Fermentable, the end-of-week fun feature of Terra Sigillata. As I was on vacation and sick last week, I did not accomplish my goals of wine and beer tasting to share with you specific recommendations this week. So, let us take this week to explain…