Eyeball this butcher knife!

i-b7e82a25b407be523ac0bf5ead3fc75a-Changesdrug2.gif
full-size ad
Mercury 360, Bucharest, Romania
Illustrator: Andrei Nedea, 2008

More anti-drug ads, this time from Romania. Note that these ads' message is a little less obvious than that of the last batch. There's also an optics problem with the perception of each object - its representation should be upside-down in the mind's eye, so to speak. I can see how that detail might have confused the layperson and detracted from the message, but it still bugs me. Also, I'm not quite sure why the ads need to look antiqued and da Vinci-esque.

Via adsoftheworld

i-642fef3292b9d1329075bc3b982d0e2e-Changesdrug1.gif
full-size ad

i-e4f9a8c84918f3a2922ebe6709abb97e-Changesdrug3.gif
full-size ad

More like this

Point-light displays are an amazing demonstration of how the visual system creates order out of what initially seems to be a random pattern. Take a look at this short movie (QuickTime required). Just looking at the first frame, it might be difficult to tell what's being displayed, but after…
EurekAlert tossed up a press release from the University of Minnesota yesterday with the provocative title: "U of Minn researchers find primary alcohol prevention programs are needed for 'tweens'" and the even more eye-popping subtitle "Study recommends that prevention programs occur as early as…
We can recognize the faces of our friends very quickly from just a snapshot. Within 150 milliseconds of being flashed a photo, brain signals respond differently to photos containing animals than photos with no animals. We can categorize scenes as "beach," "forest," or "city" when they are flashed…
Below GrrlScientist asks why The Da Vinci Code is "bad history." I believe it is bad history because someone whose work I respect and have enjoyed has pointed out manifold errors, incluing in a book which covered this ground. His name is Bart Ehrman, and he is the head of Relgious Studies at UNC…

Oh, I know, I know! Of course the image would be inverted on the retina, but the artist is "projecting" it all the way back to the occipital lobe, where it is converted back to an upright orientation when it is perceived. Yep, that must be it.

I certainly hope these images weren't inspired by actual case files. Poor doggy! On the other hand, fellow scienceblogger Chris recently posted this.

Initially, glancing at the ad I didn't understand it because I need the image to be flipped or it doesn't remind me of highschool bio concepts.