Neuroskeptic has written a great post evaluating the much-hyped 2008 study that showed people will more readily accept information if a neurosciency-explanation is attached - even if the neuroscience is irrelevant.
If this effect is real, it has big implications for those of us involved in science/health communication - when to use this advantage, and when to eschew it? (Especially when we're trying to explain neuroimaging studies. . ?) And what is the source of this bias - mass media's ongoing love affair with neuroscientific explanations and pretty brain pictures? Or something else entirely?
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