The Branding is Upon Us, Verily

A while back, the National Geographic Society entered into an agreement with Seed Media Group, the latter being the owner and operator of Scienceblogs.com. This agreement had to do with advertising (simple version: NGS will broker the ad space on Scienceblogs) and branding (simple version: Scienceblogs.com will look all golden-yellowy and otherwise be updated to have National Geographic stuff on it). There really aren't any major interactions to speak of other than this, yet, though you may have noticed if you read NGS's blog that Scienceblog posts are often linked to over there.

But there will be other arrangements made with respect to developing content and stuff. That will happen when it happens and I'm sure it will all be very good. We will also see the actual implementation of our Code of Conduct, which will change very little on this blog as I've been implementing that for months now, without anyone (who matters) really noticing.

Anyway, at about 7:00 PM May 21, 2012, Monday, which is in a few hours from now as I write this, the process will start. You won't see anything happening until late in the day on Tuesday, or perhaps Wednesday (things always take longer than expected). At that time, we will be branded. You'll see.

Here's the important thing to know: From 7:00 PM Eastern Time Monday night until the branding is completed, anything I post or anything you say in comments will not survive. Posts and comments made prior to that will be transferred during this period of time.

The main page has info on it, but I don't think there is anything on there that I've not said here.

I am very excited about using the WordPress platform for blogging here. It will be like having a hot poker removed from my left eye. Not that I've ever had a hot poker removed from my left eye, but you get the point.

Oh, one other thing. All Sblings are now required to have the National Geographic Theme Song as their cell phone "ring tone."

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^{Photo courtesy of mharrsch}