OK, this is goofy, but I was tired and bored, so I started playing around with "The Advertising Slogan Generator" (via Pharyngula) You put a word or phrase in, and it sticks it in classic advertising slogans. I used "cognition," and this is what I got:
Try Cognition, You'll Like It.
The Cognition Goes Straight to your Head.
Little. Yellow. Different. Cognition.
Only Cognition Has The Answer.
Cognition Keeps Going and Going.
Nobody Better Lay a Finger on my Cognition.
The Cognition of your Life.
The Cognition of Champions.
Go On, Get Your Cognition Out.
Got Cognition?
Fill It To The Rim With Cognition.
Exceedingly Good Cognition.
Probably The Best Cognition In The World.
Poppin' Fresh Cognition.
And perhaps the new slogan of this blog:
It's Good to Talk Cognition.
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I am amazed that you didn't get
Better living through cognition.
I mean, I know Dow has bad, bad PR to the point that their original slogan has morphed into something barely recognizable, but man, isn't this one just obvious?
Hah... that's a good one. I'd probably have gotten it if I'd kept clicking, but I got bored after a couple minutes.