More fluff while I grade papers...
While you're giving me your puns (see below), you should also give me your best (slightly) pejorative and (hopefully) funny descriptions of cognitive psychology/science. The two best I've heard, both from the same attention researcher, are:
"Cognitive psychology is just metaphysics with computers."
"Cognitive psychology is a bunch of monkeys jumping around trying to grab the high hanging fruit."
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who is the attention researcher?
Matt, I don't really want to say publicly, but if you really must know, send me an email and I'll tell you.
Cognitive Psychology is a science devoted to the producton of dinner-party anecdotes.