Almost as inevitable as evolution is the law that states, where there are stupid naive people, there will be someone to hustle them.
People were persuaded to buy a powder which they could allegedly turn into "Magic Cheese", said to make skin look younger and to be highly valuable.
The powder, called Yo Flex and costing up to $500 (£270), turned out to be an almost-worthless food supplement.
More than 20,000 Peruvians and 6,000 Chileans were reportedly duped.
Now, as if that wasn't crazy enough, it gets weirder.
According to reports, victims of the scam believed they only had to mix the powder with milk, to ferment the "Magic Cheese".
They were told they could then sell the cheese to a company, which would export it to France, where it would be sold on to French women at a premium.
The victims were told that they could triple their money in three months
Current tally?
Magic Cheese 1000, Chilean-Get-Rich-Quickers 0.