Well, apparently you make it *pink.* This is just weird.
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"We wanted to make sure that it was something that people were comfortable carrying and didn't make it look like they were 'Dirty Harry,'" said Tom Smith, the company's co-founder and board chairman, referring to the Clint Eastwood movie.
"And it does the job."
What's next, snap-on outfit coordinating covers and dangly charms? Wait, what if a tiny cute taser WAS a dangly cellphone charm?! Well, it's already big in Japan.

Who would think this cute little guy is a taser?

Don't worry, it only gives a slight "zap" to (as the website says) keep creepy businessmen away.
Does this mean a whole new set of come on lines such as; "Hey Babe I wanna get zapped by you!"
Hmm, I'd think a big, lumpy, ugly and menacing taser would be a lot more effective as a deterrent than something that looks like a "lady" electric razor.
I like the cute little charm, though, and expect it to infiltrate Junior High schools all across the US within 6 months.
Well I think the cellphone charm taser is actually something that would be useful in Japan. I remember reading somewhere that groping on commuter trains is actually considered a real hobby there. That of course begs the questions of why can't they just make do with a punch to the face or a knee to the groin like New Yorkers.
"Well, it's already big in Japan."
This is surely crying out for a Pikachu-shaped cover?
A good friend has one of those pink seals... it HURTS, and gives one hell of a jolt! :) It's definately cute though!
One wonders what people might mistake it for.
Speaking of tech for girls, have you seen the new Barbie Girl(tm) "toy"? It does a few different things. But most interesting to me is that it acts as security device allowing the girls into a secure chat room where they can talk with their best friends, free from the threat of predators. I gather it's kind of like an RSA token with snap on hair. I'm not sure if I'm impressed, or just scared.
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=new…
Maybe this will help you cheer up.
http://www.elfyourself.com/?id=9506252767
At least the Hello Kitty AK47 was only a parody.
Is it just me, or wouldn't it seem that a civilian taser (the dart-shooty kind) ought to be called the rape-a-tron or abduct-o-matic?
Some freak just has to sit in his van, or behind a bush, waiting for someone to walk past, and zap.
The only advantage I can see to camouflaging a less-than-lethal weapon as something innocuous is reducing the likelihood of an attacker recognizing it as a weapon and wrestling it away from the victim before it can be employed. Of course, if a given line all looks the same and the pictures of it are available online, the advantage is reduced...especially when it looks sleek and hair-care-producty rather than innocuous. I wonder if anyone's thought to set up a business selling tasers with customized housings or the like.
WTF is up with this pink business anyway? I thought it only applied to women under the age of about four anyway, and thereafter only by choice. It's especially bothersome with all the breast cancer goods out there -- I don't mind buying something that goes to a good cause, but does it have to be pink? Can't they just slap a star with a pink ribbon on the box?
As for the tazer, it looks remarkably like the phasers from Star Trek: The Next Generation with the front cut off. So there's that.